The Great Gatsby – the Unachievable Dream

â€Å"Life, Liberty and the Pursuit of Happiness† is one of the most influential and famous phrases in the United State’s Declaration of Independence. The Declaration of Independence encapsulates the original conception of the American Dream – the notion that every individual, regardless of their social upbringing, could have the opportunity to reach their full potential and live a comfortable lifestyle. F. Scott Fitzgerald’s The Great Gatsby takes place during the early 1920s–a time period that demonstrates the pursuit of happiness, opportunity, freedom, equality and finally the American Dream. Myrtle Wilson, a significant character in The Great Gatsby, tries to pursue happiness and her American Dream by satisfying materialistic pleasures on a quest for wealth and status. The protagonist of the novel, Jay Gatsby’s quest for hopeless love, signifies the fallen American Dream. Ultimately Fitzgerald uses symbols such as cars, to represent the American Dream itself, and he uses failed relationships to exemplify the corruption and descent of the American Dream. Through his portrayal of the main characters and symbols, Fitzgerald illustrates the decay of morals and values, exemplifying the underside of the American Dream. Fitzgerald portrays twisted relationships to represent the corrupt American Dream in The Great Gatsby. Emotional intimacy, trust, respect, and mutual goodwill constitute a positive and healthy relationship. To the contrary, the majority of the relationships displayed between the characters are dysfunctional, and diminish the hope of living out a meaningful American Dream with emphasis on a strong family. For example, Tom and Daisy are married, yet Tom has an affair shortly after Tom marries Daisy. Indeed, Daisy is suspicious of Tom’s conduct on a trip they took together to Santa Barbara. If he left the room for a minute she’d look around uneasily and say ‘where’s Tom gone and wore the most abstracted expression until she saw him coming to the door †¦. This was in August. A week after I left Santa Barbara Tom ran into a wagon on the Ventura road one night, and ripped a front wheel off his car. The girl who was with him got into the papers, too, because her arm was broken- she was one of the chamber maids in the Santa Barbara. (Fitzgerald 51) In addition to the unfaithful relationship shared by Tom and Daisy, Daisy has a twisted conception of her daughter. Daisy’s early cynicisms towards her daughter’s life are shown just about an hour after the baby is born, as Daisy says, â€Å"I’m glad it’s a girl. And I hope she’ll be a fool- that’s the best thing a girl could be in this world, a beautiful little fool† (Fitzgerald 12). Likewise, as Daisy’s daughter grows older, the girl is treated like a trophy that Daisy uses for show, and the nurse is left with the responsibilities of the child’s care. (Fitzgerald 77). Like Daisy’s relationship with her daughter, another dysfunctional relationship is between Myrtle and her husband George. When George suspects Myrtle of cheating, he locks her away. This becomes evident when Tom exclaims, â€Å"I’ve got my wife locked away up there† (Fitzgerald 91). Another example of the decline of morals and values in the novel is Nick’s romantic ideation of Jordan Baker, in spite of his established relationship at home (Fitzgerald 40). Most importantly, though, Gatsby has a tragically hopeless dream of obtaining Daisy’s love. He pursues illegal activities in order to gain wealth and to attract Daisy’s affection. Clearly, the multitude of dysfunctional relationships in Fitzgerald’s novel represents the misconstrual of the American Dream. Much like the portrayal of relationships, Fitzgerald uses cars to represent the disintegration of the American Dream. In the 1920’s, cars were extremely popular, coveted by all, and symbolize the vast opportunities available in the United States. Ironically, Myrtle, who seeks American materialism to an extreme degree, ends up getting killed by American materialism itself. Throughout her life, Myrtle possesses a burning desire for money. She ends up giving her life to Tom and getting killed by her own desires (Fitzgerald 93). Through Myrtle’s death, Fitzgerald conveys that dwelling too much on material objects cannot bring about a positive resolution; materialism can only bring about destruction. Destruction and corruption are shown through cars as well. Drinking impairs judgement and decreases inhibitions. Many of the characters drink as a pastime and drive under the influence. Since cars represent the American Dream, and drinking becomes a way of life, one can conclude that the characters go about achieving the American Dream in a misguided and dangerous manner. Myrtle tries to satisfy her desires by seeking wealth and tatus in attempts of achieving her American Dream. Myrtle’s husband, George, owns a car dealership and repair shop in the industrial wasteland of the Valley of Ashes, which depict his lower class. In describing George's shop, Fitzgerald notes â€Å"The interior was unprosperous and bare; the only car visible was the dust-covered wreck of a Ford which crouched in a dim corne r† (Fitzgerald 27). Although George is loyal and hardworking, Myrtle is unsatisfied with her relationship; she envies the East Eggers for living her version of the American Dream while she is stuck in the Valley of Ashes, married to a low class man. Myrtle directly disrespects her husband as she goes after Tom, a high class, wealthy, and married man, living in the East Egg. This is captured by Nick’s description of Myrtle, as he notes, â€Å"She smiled slowly and, walking through her husband as if he were a ghost, shook hands with Tom, looking him flush in the eye†(Fitzgerald 28). In fact, Myrtle demands that George supply chairs so that she and Tom could contrive against George. During Tom’s visit, Myrtle demands: ‘Get some chairs why don’t you so someone can sit down. ‘Oh, sure,’ agreed Wilson hurriedly †¦. A white ashen dust veiled everything in the vicinity- except his wife, Who moved close to Tom. (Fitzgerald 28) Myrtle looks past social values and chooses a life of adultery in spite of the repercussions that her actions have on her husband. Furthermore, not a single character in this novel feels remorse for George when Myrtle blatantly plans to cheat. Indeed Nick and Tom have the following conversation after Myrtle plans her getaway with Tom: ‘It does her good to get away. ’ Doesn’t her husband object? ’ ‘Wilson? He thinks she goes to see her sister in New York. He’s so dumb he doesn’t know he’s alive. ’(Fitzgerald 32) Nick and Tom take George for a fool, and they feel he is vacuous because he is in the lower class. In addition to the treatment of George, Myrtle’s tragic death symbolize America’s obsession with material wealth. Upon hearing a car approaching, Myrtle runs out into the dusk road waving her hands in the air, at which point she is struck and killed by Gastby’s vehicle (Fitzgerald 130). Ironically, Myrtle’s chase for American materialism ended up costing her, her life as she is killed by her own desires in her quest for the American Dream. Jay Gatsby, another victim of his own desires, represents the fallen American Dream in his failed quest to win Daisy, but ends up empty handed in the end and does not receive what he had worked so hard for. Fitzgerald illustrates Gatsby’s strong desires for Daisy very early on, for at the end of chapter one lays our first clue, the green light. Gatsby stretches out his arms toward the dark water and looks at a green light. This green light is just across the water at East Egg, specifically at Daisy’s backyard dock. This may be the first intimation we witness of Gatsby’s passionate dream, but is extremely powerful nonetheless. Gatsby’s tragic flaw is that he believes one can recapture the past and keep a moment crystallized forever. From the moment Gatsby fell in love with Daisy, everything he did was for the sole purpose of winning her. This becomes evident as Jordan explains to Nick, ‘Gatsby bought that house so that Daisy would be just across the bay. (Fitzgerald 76). Jordan further explains to Nick that Gatsby also hopes Daisy would come by one of his parties and be impressed. ‘He wants her to see his house, ‘she explained. ‘And your house is just next door. ’ ‘Oh! ’ ‘I think he half expected her to wander into one of his parties, some night,’ went on Jordan, ‘but she never did. Then he began asking people casually if they knew her, and I was the first one he found. It was that night he sent for me at his dance, and you should have heard the elaborate way he worked up to it. Fitzgerald 77) Gatsby has a blind purist of Daisy and every purchase he makes and party he throws is backing the hopes of attracting her attention. Obviously, Gatsby highly values Daisy and he goes above and beyond to impress her. This statement is further illustrated as Gatsby hires someone to cut Nick’s grass to impress her, on the day that Daisy is going to visit (Fitzgerald 81). As well, upon Daisy’s arrival, Gatsby shows off his big house to her, brags that it only took him three years to earn the money in the drug and oil business, and takes Daisy on a tour (Fitzgerald 87-89). Gatsby deliberately excludes the fact that much of Gatsby’s money to win Daisy over comes from organized crime and bootlegging. Breaking the law and lies become daily activities for Gatsby on his quest to win Daisy over. Gatsby also shows off his wealth by throwing expensive and beautiful shirts left right and centre as if they were a dime a dozen (Fitzgerald 89). This is to suggest that Gatsby is extremely affluent to the point that his money can be thrown around without a care. Later in the novel, Daisy accidently kills Myrtle while driving Gatsby’s car. Nick tries to convince Gatsby that he should flee so that George would not be able to track his car; however Gatsby refuses as Fitzgerald notes, â€Å"He wouldn’t consider it. He couldn’t leave Daisy until he knew her next course of action. He was clutching at some last hope and I couldn’t bear to shake him free† (Fitzgerald 141). Gatsby is simply unable to realize that his dream is not a reality, and by being so focussed on his dream he leads himself further and further into a fantasy world. When Gatsby takes Daisy’s hand he describes her voice as a deathless song (Fitzgerald 93). Evidently, Gatsby’s idealism is replaced by his inability to understand the changing world around him. Gatsby cannot comprehend that time passes and that one cannot keep the past crystallized forever. Fitzgerald uses the clock at Nick’s house to symbolize Gatsby’s delusion. The clock that falls at Nick’s house that was caught by Gatsby before it could hit the ground, suggests that Gatsby feels he could stop the time from passing. Gatsby’s inability to see things for what they really are, are further illustrated by in his remark. â€Å"Cannot repeat the past? he cried incredulously, ‘why of course you can! † (Fitzgerald 106). Ironically, Gatsby becomes a parody of himself in the sense that throughout The Great Gatsby, he cannot wait to distance himself from his true past, but yet he lives his adult life trying to recapture the past he had with Daisy. Gatsby needs to learn that in order to see forward into the future, one must let go of t heir past. Both Daisy and Gatsby go about achieving their dream in a misguided manner, and have been corrupted by their strong desire to achieve their own American Dream. At last, Myrtle, Gatsby, twisted relationships, and cars, serve as symbols illustrating the corruption of the American Dream shown throughout The Great Gatsby. Morals and values decay as the characters seek American materialism driven by self-indulgence. The established and newly rich aim to get even richer and they associate themselves with the high class while looking down on the poor. The working class strive to rise up in wealth and status yet never do as revealed by a song; â€Å"the rich get richer and the poor get- children† (Fitzgerald 92). Ultimately, Fitzgerald himself sets up the American Dream to be unattainable by his characters. A crucial element of the classic American Dream is for individuals to rise up in class based on hard work and merit. In order for this element to be possible, no specific class system may be present. On the contrary, Fitzgerald creates his novel using definite class division systems such as East Egg for the established rich, West Egg for the newly rich, and the Valley of Ashes for the low working class. The dreams of the characters in this novel are to rise in status and class, thus turning their lifelong strive for the American Dream to be paradoxical and consequently unachievable.

Lifestyle Changes for School Age Children at Risk for Type 2 Diabetes.

Nurse’s Role in Identifying High-Risk groups, and Promoting Lifestyle changes for School Age Children at Risk for Type 2 Diabetes. March 24, 2013 Abstract Type 2 diabetes mellitus among school age children has increased drastically just in the past several years and is becoming and ever growing trend. Family history, obesity, and lifestyle are risk factors that play a major role in the onset of type 2 diabetes. Among these, obesity is the greatest risk factor, followed by physical inactivity.The main purpose of this research is to examine the nurse’s role in identifying high-risk groups, and promoting lifestyle change for school age children at risk for Type 2 diabetes. In reviewing and studying various peer-reviewed articles, and journals from different databases, it was determined that the nurse plays a big role in health promotion, and education. Nurses are able to do this by taking holistic approaches, and forming individualized care plans to suit each child’ s lifestyle. An individualized plan motivates the child to meet goals, and gives them a visual guide in which to note progress.Keywords: Diabetes, Type 2, Children, Nurses Nurse’s Role in Identifying High-Risk groups, and Promoting Lifestyle Changes Carbohydrates are the body’s main energy source. The role of the digestive system is to break carbohydrates down into blood sugar glucose so it can be used for energy; in addition, glucose is needed for all body cells to maintain homeostatic balance. When the body loses its ability to maintain stable glucose levels, diabetes develops. In type 2 diabetes, cells in the body become increasingly resistant to the effects of insulin, and glucose levels gradually rise in the bloodstream.Eventually, these dangerous levels of glucose in the body can cause serious complications such as heart disease, blindness, and kidney failure. Type 2 diabetes mellitus among school age children has increased drastically just in the past several ye ars and is becoming and ever growing trend. This chronic condition formally rare among children has become increasingly common as a result of sedentary lifestyle, diet, and lack of health promotion. Fortunately, type 2 diabetes can be prevented through awareness, and education.Nurses in particular can play a big role in bringing awareness to this epidemic, especially among school age children. Building a solid foundation can prevent the onset of this chronic illness in adulthood, and mostly likely will promote healthy lifestyle choices in the future. The purpose of this paper is to examine the nurse’s role in identifying high-risk groups and promoting lifestyle change for school age children at risk for Type 2 diabetes. In order to address this issue, and effectively promote change nurses must have a clear understanding of this chronic illness.So what is the nurse’s role in identifying high-risk groups, and promoting lifestyle changes, for school age children at risk f or type 2 diabetes? Method This is a review of the literature to answer the research question. The following databases and websites were used: Academic Search Complete, CINAL, and American Diabetes Association website. Findings: Identifying high risk group Identifying and targeting high risk groups is crucial to promoting lifestyle change for children at risk for type 2 diabetes. This is the first step the nurse should take in order to implement change. Targeting the high-risk group is probably a more applicable way and is recommended by the American Diabetes Association† (Jung-Nan, W et al. , 2009, p. 259). Nurses can quickly identify children at risk for type 2 diabetes by looking at these three areas which include family history, obesity and lifestyle. Family history is important in addressing the epidemic. It was proven in a research study done by Jung-Nan that â€Å"Children with more family members having diabetes were more likely to have T2D† (Jung-Nan, W et al. 2009, p. 260). Although family history is a non-modifiable risk factor, recognizing patterns in a child’s immediate and extended family is an important task the nurse must complete before promoting lifestyle change. Second, it is important to address the issue of obesity and lifestyle. Obesity is the leading cause of type diabetes and many other long term chronic health conditions. The development of childhood obesity is due largely in part to lifestyle, which includes diet and physical inactivity.Children often consume foods high in fat, sugar, and calories, and do not engage in any sort of physical activity. As a result increased input and little energy expenditure, eventually causes steady weight gain. Fortunately, childhood obesity and unhealthy lifestyle are modifiable risk factors, which can be largely prevented with proper diet and exercise. Therefore, the ability to identify these three risk factors can aid the nurse in developing plans, and ultimately motivate school age children to adopt healthy lifestyles. Promoting lifestyle changeWhen particular risk factors have been properly identified the nurse can begin promoting lifestyle change by formulating individualized plans for the school age child. Because obesity is the leading cause of type 2 diabetes among children, nutrition and exercise plans should be included in all individualized care plans. The nurse should promote a healthy diet by making the nutritional plan suitable for the child’s developmental level, incorporating healthful foods that the child will enjoy. In addition, the nurse should get feedback from the child about what foods he or she dislikes.This can valuable in developing a personalized nutritional plan. Also, attention should also be given to portion sizes, calories, and the amount of vitamins and minerals provided in each meal. In the same way, the exercise plan should also be tailored to the developmental level of the child, and should include satisfying, and rew arding activities. Plans should be holistic in nature, focusing on all areas of the child’s life, familial influences taking top priority. Parent’s influence dietary habits and the amount of physical activity the child chooses to engage in.As a consequence, if parent’s engage in little physical activity, and put no emphasizes on proper nutrition the child will eventually adopt this behavior and view it as â€Å"healthy†. Understanding the parent’s views on diet and exercise, can help the nurse better assess and develop a proper care plan. However, when parents are hesitant about changing their lifestyle, it can be a major setback for the nurse when developing an individualized plan. In this situation, the nurse should be patient, and willing to tailor the plan to meet the needs of each individual in the family. Lastly, in order for oals and desired outcomes to be successfully met the nurse must be through in organizing and gathering data by followi ng a certain sequence during assessment, piecing together subjective data from both parents and child, and validating it with objective data. Conclusion Type 2 diabetes in children continues to rise and has become an epidemic. Consequently, preventative measures must be taken to prevent the onset of type 2 diabetes in school age children; emphasis on awareness and health promotion is necessary and must be taken seriously by nurses to motivate children to make positive lifestyle changes.The nurse must be able to correctly identify risk factors associated with type 2 diabetes. The nurse can then promote lifestyle changes by successfully developing individual plans to meet the needs of each child. The nurse should be holistic in approach, and must be sensitive to the needs of both parent and child. And lastly, the nurse should be through and accurate to successfully meet goals and desired outcomes for each child. Through doing this, the nurse can promote lifestyle change, prevent type 2 diabetes, and ultimately influence children to make healthy choices for life.References American Diabetes Association Home Page – American Diabetes Association. (n. d. ). American Diabetes Association Home Page – American Diabetes Association. Retrieved March 25, 2013, from http://www. diabetes. org Beckwith, S. (2010). Diagnosing type 2 diabetes in children and young people. British Journal Of School Nursing, 5(1), 15-19. Retrieved from http://search. ebscohost. com/login. aspx? direct=true&db=c8h&AN=2010607580&site= Coe, S. (2010). Clinical focus. Nutrition related to obesity and diabetes as a public health issue.Nurse Prescribing, 8(8), 376. Retrieved from http://search. ebscohost. com/login. aspx? direct=true&db=c8h&AN=2010758805&site=ehost-live Jung-Nan, W. , Hung-Yuan, L. , Yi-Chia, W. , Lee-Ming, C. , Mao-Shin, L. , Cheng-Hsin, L. , & Fung-Chang, S. (2010). Detailed family history of diabetes identified children at risk of type 2 diabetes: a population-based c ase-control study. Pediatric Diabetes, 11(4), 258-264. doi:10. 1111/j. 1399-5448. 2009. 00564. x Rabbitt, A. , & Coyne, I. (2012). Childhood obesity: nurses' role in addressing the epidemic. British Journal Lifestyle Changes for School Age Children at Risk for Type 2 Diabetes. Nurse’s Role in Identifying High-Risk groups, and Promoting Lifestyle changes for School Age Children at Risk for Type 2 Diabetes. March 24, 2013 Abstract Type 2 diabetes mellitus among school age children has increased drastically just in the past several years and is becoming and ever growing trend. Family history, obesity, and lifestyle are risk factors that play a major role in the onset of type 2 diabetes. Among these, obesity is the greatest risk factor, followed by physical inactivity.The main purpose of this research is to examine the nurse’s role in identifying high-risk groups, and promoting lifestyle change for school age children at risk for Type 2 diabetes. In reviewing and studying various peer-reviewed articles, and journals from different databases, it was determined that the nurse plays a big role in health promotion, and education. Nurses are able to do this by taking holistic approaches, and forming individualized care plans to suit each child’ s lifestyle. An individualized plan motivates the child to meet goals, and gives them a visual guide in which to note progress.Keywords: Diabetes, Type 2, Children, Nurses Nurse’s Role in Identifying High-Risk groups, and Promoting Lifestyle Changes Carbohydrates are the body’s main energy source. The role of the digestive system is to break carbohydrates down into blood sugar glucose so it can be used for energy; in addition, glucose is needed for all body cells to maintain homeostatic balance. When the body loses its ability to maintain stable glucose levels, diabetes develops. In type 2 diabetes, cells in the body become increasingly resistant to the effects of insulin, and glucose levels gradually rise in the bloodstream.Eventually, these dangerous levels of glucose in the body can cause serious complications such as heart disease, blindness, and kidney failure. Type 2 diabetes mellitus among school age children has increased drastically just in the past several ye ars and is becoming and ever growing trend. This chronic condition formally rare among children has become increasingly common as a result of sedentary lifestyle, diet, and lack of health promotion. Fortunately, type 2 diabetes can be prevented through awareness, and education.Nurses in particular can play a big role in bringing awareness to this epidemic, especially among school age children. Building a solid foundation can prevent the onset of this chronic illness in adulthood, and mostly likely will promote healthy lifestyle choices in the future. The purpose of this paper is to examine the nurse’s role in identifying high-risk groups and promoting lifestyle change for school age children at risk for Type 2 diabetes. In order to address this issue, and effectively promote change nurses must have a clear understanding of this chronic illness.So what is the nurse’s role in identifying high-risk groups, and promoting lifestyle changes, for school age children at risk f or type 2 diabetes? Method This is a review of the literature to answer the research question. The following databases and websites were used: Academic Search Complete, CINAL, and American Diabetes Association website. Findings: Identifying high risk group Identifying and targeting high risk groups is crucial to promoting lifestyle change for children at risk for type 2 diabetes. This is the first step the nurse should take in order to implement change. Targeting the high-risk group is probably a more applicable way and is recommended by the American Diabetes Association† (Jung-Nan, W et al. , 2009, p. 259). Nurses can quickly identify children at risk for type 2 diabetes by looking at these three areas which include family history, obesity and lifestyle. Family history is important in addressing the epidemic. It was proven in a research study done by Jung-Nan that â€Å"Children with more family members having diabetes were more likely to have T2D† (Jung-Nan, W et al. 2009, p. 260). Although family history is a non-modifiable risk factor, recognizing patterns in a child’s immediate and extended family is an important task the nurse must complete before promoting lifestyle change. Second, it is important to address the issue of obesity and lifestyle. Obesity is the leading cause of type diabetes and many other long term chronic health conditions. The development of childhood obesity is due largely in part to lifestyle, which includes diet and physical inactivity.Children often consume foods high in fat, sugar, and calories, and do not engage in any sort of physical activity. As a result increased input and little energy expenditure, eventually causes steady weight gain. Fortunately, childhood obesity and unhealthy lifestyle are modifiable risk factors, which can be largely prevented with proper diet and exercise. Therefore, the ability to identify these three risk factors can aid the nurse in developing plans, and ultimately motivate school age children to adopt healthy lifestyles. Promoting lifestyle changeWhen particular risk factors have been properly identified the nurse can begin promoting lifestyle change by formulating individualized plans for the school age child. Because obesity is the leading cause of type 2 diabetes among children, nutrition and exercise plans should be included in all individualized care plans. The nurse should promote a healthy diet by making the nutritional plan suitable for the child’s developmental level, incorporating healthful foods that the child will enjoy. In addition, the nurse should get feedback from the child about what foods he or she dislikes.This can valuable in developing a personalized nutritional plan. Also, attention should also be given to portion sizes, calories, and the amount of vitamins and minerals provided in each meal. In the same way, the exercise plan should also be tailored to the developmental level of the child, and should include satisfying, and rew arding activities. Plans should be holistic in nature, focusing on all areas of the child’s life, familial influences taking top priority. Parent’s influence dietary habits and the amount of physical activity the child chooses to engage in.As a consequence, if parent’s engage in little physical activity, and put no emphasizes on proper nutrition the child will eventually adopt this behavior and view it as â€Å"healthy†. Understanding the parent’s views on diet and exercise, can help the nurse better assess and develop a proper care plan. However, when parents are hesitant about changing their lifestyle, it can be a major setback for the nurse when developing an individualized plan. In this situation, the nurse should be patient, and willing to tailor the plan to meet the needs of each individual in the family. Lastly, in order for oals and desired outcomes to be successfully met the nurse must be through in organizing and gathering data by followi ng a certain sequence during assessment, piecing together subjective data from both parents and child, and validating it with objective data. Conclusion Type 2 diabetes in children continues to rise and has become an epidemic. Consequently, preventative measures must be taken to prevent the onset of type 2 diabetes in school age children; emphasis on awareness and health promotion is necessary and must be taken seriously by nurses to motivate children to make positive lifestyle changes.The nurse must be able to correctly identify risk factors associated with type 2 diabetes. The nurse can then promote lifestyle changes by successfully developing individual plans to meet the needs of each child. The nurse should be holistic in approach, and must be sensitive to the needs of both parent and child. And lastly, the nurse should be through and accurate to successfully meet goals and desired outcomes for each child. Through doing this, the nurse can promote lifestyle change, prevent type 2 diabetes, and ultimately influence children to make healthy choices for life.References American Diabetes Association Home Page – American Diabetes Association. (n. d. ). American Diabetes Association Home Page – American Diabetes Association. Retrieved March 25, 2013, from http://www. diabetes. org Beckwith, S. (2010). Diagnosing type 2 diabetes in children and young people. British Journal Of School Nursing, 5(1), 15-19. Retrieved from http://search. ebscohost. com/login. aspx? direct=true&db=c8h&AN=2010607580&site= Coe, S. (2010). Clinical focus. Nutrition related to obesity and diabetes as a public health issue.Nurse Prescribing, 8(8), 376. Retrieved from http://search. ebscohost. com/login. aspx? direct=true&db=c8h&AN=2010758805&site=ehost-live Jung-Nan, W. , Hung-Yuan, L. , Yi-Chia, W. , Lee-Ming, C. , Mao-Shin, L. , Cheng-Hsin, L. , & Fung-Chang, S. (2010). Detailed family history of diabetes identified children at risk of type 2 diabetes: a population-based c ase-control study. Pediatric Diabetes, 11(4), 258-264. doi:10. 1111/j. 1399-5448. 2009. 00564. x Rabbitt, A. , & Coyne, I. (2012). Childhood obesity: nurses' role in addressing the epidemic. British Journal

Diplmacy

Aide Memoire Professor: Dr. Awalou Ouedraogo Diplomacy Brazil has become an emerging superpower in terms of its economic power as well as its participation in the international community. The consolidation of its strong economy has allowed Brazil to take part in conflict resolution around the world. Brazil intends to spread its own emblem of order and progress throughout the world, and is committed to establish peace and encourage human development. Brazil is the largest country in South America, covering approximately half of the total surface area of the subcontinent which places them in a very strategic and prominent place in the region.It shares borders with every other South American country except Chile and Ecuador. This has allowed Brazil to create important alliances and enjoy good relations with most of its neighbours. Brazil is also home of the Amazon forest which is considered to be the ‘lungs’ of the planet, as well as an important place where diversity of fa una and flora coexist (Note on the Political and Economic Situation of Brazil, 4). Brazil’s population also plays an important aspect in the international arena; it ranks fifth in the world in terms of its population with over 186 million people.Slavery was abolished in 1888, which over time a further blurred racial lines; Brazil is a mixture of races and ethnicities, resulting in rich diversity. Approximately 80% of its population is Roman Catholic. Despite the mixing of ethnicities; there is a class system in Brazil. Thus, there is a great disparity in wage differentials–and therefore lifestyle and social aspirations among the different classes (Brazilian Culture, Family, and Its Ethnic-Cultural Variety, 193). On the other hand, Brazil’s current economic situation is at its best.Today most of the world is consumed in debt and dealing with high levels of unemployment; Brazil instead is trying to see how to manage its economic boom. It was the last country to en ter the great recession and the first to leave it. It is positioned to overtake France and Britain as the fifth global economy. According to the International Monetary Fund website, Brazil is the largest economy in Latin America the second largest on the continent, behind the United States, the sixth largest economy in the world by nominal GDP and the seventh largest in terms of purchasing power parity.With most of the world’s economies stagnant Brazil’s economy has grown by 7%, three times faster than America. It has the most sophisticated biofuels in the world, 80% of its electricity comes from hydro power. Brazil is also the biggest mining iron producer in the world and the world’s leading exporter of coffee, orange juice, tobacco, soy and beef. Most of these commodities are exported to China which has replaced the US as their leading trade partner (Reportagem da tv Americana). It is not the only commodities that Brazil makes; it also has developed its econom ic sectors and increases its exports in aircrafts, electronics and automobiles.Although, Brazil enjoys a modern economy that is very strong and competitive, it still has serious socio-economical problems in terms of poverty within its population. There is a huge gap between the rich and the poor. Brazil is a social state organized as a unitary republic, decentralized, with autonomous territorial entities, democratic, participatory and pluralistic society based on respect for human dignity, work and solidarity of the people who make up and the prevalence of general interest.The federal capital is Brasilia, while the most important cities are Sao Paulo and Rio de Janeiro. Brazil is made up of 26 states; the president is the head of the executive and is selected by direct universal suffrage for a term of fours years. It has the classical division of power which is the executive, legislative, and judicial that is officially established by the constitution (Note on the Political and Econ omic Situation of Brazil, 6).The Brazilian government is committed to protecting human rights; their principle human rights concern includes police violence and impunity. Also, the discrimination against indigenous and landless people, human trafficking, torture and working conditions with relative impunity for those involved (Foreign and Common Wealth website). The current president Dilma has made improvements in domestic human rights a priority of her leadership. Brazil’s foreign policy is to be as a key player on the world stage; its efforts for the integration of Latin America have been tremendous.Since the creation of Mercosur, Brazil has intended to be the driving force in South America consolidating free trade agreements in the region and coordinating negotiations for the emancipation of Latin America. Under both Presidents Lula and Dilma, Brazil has been particularly active in its engagement with other emerging powers, particularly India, South Africa, China and Russi a. The combination of Brazil, India and South Africa have established a more formal grouping, called the G3 or IBSA, and co-ordinate activity across various areas.The three countries have come together in order to exert greater pressure at the WTO negotiations, a move which has upset the United States. Through its role as a leader within Latin America, Brazil has encouraged closer co-operation between the region and the Middle East (Foreign and Common Wealth website). Brazil supports reform of the United Nations, both the Security Council and more widely. Moreover, Brazil has put itself forward as a candidate for a permanent seat in an enlarged Security Council and has the stated support of a significant number of countries.Thus, in the case of Palestine in which Brazil has made important measures that would help the country to gain its recognition as state in the United Nations. Brazil has consistently spoken in favour of a ceasefire, and against mutual hostility between Israelis a nd Palestinians. Brazil has specifically related to advancing the path of national independence for the Palestinians and security for the Israelis. We can actually even go back to the Montevideo Rights and Duties of the State, and find how ‘the political existence of the state is independent of recognition by the other states.Even before recognition the state has the right to defend its integrity and independence, to provide for its conservation and prosperity, and consequently to organize itself as it sees fit, to legislate upon its interests, administer its services, and to define the jurisdiction and competence of its courts’ (Montevideo Convention on Rights and Duties). Article 3 clearly states the position the conference on American states would adopt. Paradoxically, some countries have not obeyed this approach taken by the majority of nations that bind this agreement.The Brazilian interest is to bring peace to this conflict and achieve concrete progress in buildin g the Palestinian State. On the website of the Ministry of International Affairs, Brazil with the support of some other countries states how the Brazilian Palestinian National Interest Committee continues to promote Brazil as key for Palestinian-Israeli peace, and promote Brazil's interests in the Middle East by urging its members to maintain contact with Members of Congress, to adopt resolutions to help in restoring the peace rocess and thus resolve the humanitarian situation in order to avoid future conflicts in the region, and to support important initiatives that would lead to the creation of a Palestinian State (Ministerio Das Relacoes Exteriores website). In it, Brazil also states the Mercosur-Palestine Free Trade Agreement signed on 20 December 2011 in Montevideo. The Mercosur-Palestine Free Trade Agreement contains the following chapters: trade in goods; rules of origin; bilateral safeguards; technical regulations, standards and conformity assessment procedures;  as well a s its agreement to open markets for goods.The launch trade negotiations with the Palestinians comes less than two weeks after Argentina, Brazil and Uruguay announced the recognition of a Palestinian state based on 1967 borders (Nanduti Noticias website). Finally, the resolutions made by the Brazilian Palestinian National Interest Committee made a list of the issues that must be resolved, 1. Israeli Government must cease military raids in the West Bank and Gaza. 2. Dismantling of all settlements in the West Bank. 3. Democratically elected officials are recognized. 4. Dismantling of the wall. 5. Providing Palestinians free unrestricted travel in their municipality. . Strengthening of Palestinian security forces and intelligence. 7. UNSC backing for Brazil to start leading efforts, working together with India, South Africa and the international community, to support Palestinian Government institutions in providing security for its nationals along with securing the borders with the Stat e of Israel. 8. Allowing Palestinians to control their airspace, territorial waters, and land passages between the West Bank and Gaza. 9. Resolving the Palestinian refugee issue as part of any final status agreement (Ministerio Das Relacoes Exteriores website). References 1- Neves , Pedro. On the Political and Economic Situation of Brazil. † Directorate-General for External Policies of the Directorate B -Policy Department-. (2007): 397-081. <https://docs. google. com/viewer? a=v&q=cache:jcuqvwT_ZRsJ:www. europarl. europa. eu/meetdocs/2004_2009/documents/nt/692/692067/692067en. pdf economic, political and social situation of brazil&hl=en&gl=ca&pid=bl&srcid=ADGEESj5pBjjn Vkc0u7wIo1paZ9DdS6Kh4Ws0aaZV_ok__9hpcHWbdOzuRA2zWAHmTYDI32EQLomVU8OhHoSVJ6CEfZHBgXUAJyePf59cAFEEfvreX3PPSzp3s1tRH0cKaF7xDCYiexY&sig=AHIEtbRmo3aDE1xJY_1QBjZQLAIZwR9qUQ>. 2- Torres, Claudio V. , and Maria Auxiliadora Dessen. Brazilian culture, Family and its Ethnic- Cultural Variety. † Arizona Journal of Hispanic Cultural Studies. 12. (2008): 189-202. Web. 19 Jan. 2012. ;lt;http://www. jstor. org/stable/20641909? seq=5;amp;Search=yes;amp;searchText=political,;amp;searchText=social;amp;searchText=economical;amp;searchText=situation;amp;searchText=brasil;amp;list=hide;amp;searchUri=/action/doBasicResults? la=;amp;wc=on;amp;acc=on;amp;gw=jtx;amp;Query=brasil+political%2C+economical+and+social+situation;amp;sbq=brasil+political%2C+economical+and+social+situation;amp;prq=recognition+palestinian+state;amp;si=1;amp;jtxsi=1;amp;jcpsi=1;amp;artsi=1;amp;so=new;amp;Go. =6;amp;Go. y=20;amp;Go=Go;amp;hp=25;amp;prevSearch=;amp;item=6;amp;ttl=234;amp;returnArticleService=showFullText;amp;resultsServiceName=null;gt;. 3- 60 Minutes. 2011. Photograph. CBS, Brazil. Web. ;lt;http://www. youtube. com/watch? v=DMM7OJ_Kj9I;gt;. 4- . â€Å"Acordo de Livre Comercio Mercosul-Palestina – Montevideu, 20 de dezembro de 2011. † Ministerio Das Relacoes Exteriores. Minister io Do Brasil, 20/12/2011. Web. 19 Jan 2012. ;lt;http://www. itamaraty. gov. br/;gt;. 5- Montevideo Convention on Rights and Duties of States, 1933. PDF document

DISC Personality Analysis Essay Example | Topics and Well Written Essays - 1000 words

DISC Personality Analysis - Essay Example dard behavioural patterns and on consultation with my colleagues who gave me their opinion on his reaction and nature of response for every situation. The parameters and factors that affect the individual, myself and my boss, have been listed down below and the same is used for further classifying which of the four types is dominating in our personality. On self analysis, my behaviour pattern is generally open and direct. I indicate my preferences directly. I dress fashionably and appear pretty stylish. I love to have a stimulating work environment that would encourage working. I keep material personally and do not go about sharing with colleagues that easily. My place is cluttered and not really spick and span. I am a friendly person with keenness to make new friends. I do jobs swiftly and respond immediately to issues. I enjoy my interactions with people and give it utmost priority. Naturally, since I give respect to my interactions with people, any loss of prestige with my friends is my worst fear. When I am under pressure or tension, I retaliate by being sarcastic or attacking back at the people who are causing it to me. I would like to have my friend, people and colleagues recognise me for my work. I take time to understand the advantages of the work to my friends and clients. I try to understand who makes use of it and how and how do people benefit out of it. This ensures that the work gains security by being flexible and allows me to maintain my status. I am open and welcome suggestions from my colleagues. I respect their ideas and create an atmosphere that is stimulating, enjoyable and playful. This would increase the amount of inputs that a person might get out of the job. I expect my colleagues to be equally stimulating, respecting my opinions and ideas. May be my target is to be admired by my colleagues. But I certainly get irritated by boredom and routine work. If there is a lack of creative job, that really causes excessive boredom. As a matter of

Operating system Essay Example | Topics and Well Written Essays - 250 words

Operating system - Essay Example When we turn on the computer, it boots itself, which means that it checks if everything is running correctly, and if a new software or hardware has been installed. After booting for around a minute, the OS gets started. After startup, it manages the processes, takes user’s commands, and works accordingly. OS makes sure that all the programs get their required memory and storage on the hard disk. Examples of OS include Microsoft Windows, Apple Macintosh, and Linux. Windows OS was created in 1980s by the Microsoft. When we buy a computer system, OS is already installed in it, but we can also install it at home without professional help. All we need to do is follow the step-by-step instructions that come on the screen after we start loading our desired OS from CD. In short, an OS is the software that manages every program running on the hard disk, receives input from the user, transmits it to the related programs, and displays output on the

Meaning of Globilazation Research Paper Example | Topics and Well Written Essays - 750 words

Meaning of Globilazation - Research Paper Example who are engaged in artistic media have pointed out that YouTube plays an important role in popularizing pop-culture and music to a broader scale globally. In accordance to the current culture, gaining popularity around social culture is an important step in life that almost everybody in the world is currently aspiring to achieve. Contrastingly, YouTube has developed legal policies that govern sharing of immoral images globally while also ensuring enough protection concerning potential copyrights infringements. Some of the global impacts of YouTube include: Despite the fact that YouTube was initiated in the United States, it has gained recognition across different cultures globally. Some countries such as china do not allow their citizens to stream or download video files from YouTube platform. Having been designed as a free interactive platform, YouTube embraces accessibility of over 70 million clients and new entrants across the globe. Moreover, YouTube acts as a center of interactive culture thus leading to the creation of one independent culture known as social culture that allows sharing of idioms and norms of varied societies as a single society. In conclusion, YouTube can be used to share world remorseful events such as an enactment of peace to offer tribute to those died while fighting for the benefit of the society (Gorman & McLean, 2009) Burgess et al. (2009), argues that through internet infrastructure and video sharing platforms, YouTube has enabled societies of different cultural backgrounds to share ideas across a bigger coverage of an audience. Such sites are not only meant to share musical files, but they also act as appropriate social grounds for business personalities to promote their wares while politicians and medical personnel’s globally also a similar platform to post speeches of vital concern. Most of all, YouTube and other related sites have been used by personalities of different religions to address issues of faith globally. It can be

Dell Business Problem Solution Case Study Example | Topics and Well Written Essays - 1750 words

Dell Business Problem Solution - Case Study Example The hypothesis will be tested by running the regression in equation 1 and then testing for the significance of the value of . This value will be tested by stating a significance level of .05. In other words we want to be 95% confident that rejecting the null hypothesis will not result into a type 1 error. Dell has had Top Market Share Between the fourth quarter of 2003 and the 3rd quarter of 2006. (Dell Inc., 2007). In the fourth quarter of 2006, Dell witnessed a negative year on year growth as its worldwide market share in terms of units shipped dropped from by 8.7% from the fourth quarter of 2005, from 16.4% to 13.9%. (Bangeman, 2007). Hewlett Packard, one of Dell's main rivals in the PC industry witnessed a worldwide growth in market share during the fourth quarter of 2006 moving nearly 11.7million PCs - over 2.2million more than it did during the fourth quarter of 2005. HP also outperformed Dell in the US market moving closer to knocking off its market share perch in the US. (Bangeman, 2007). Dell is currently involved in a financial scandal and there are plans to restate its 2003 2004, 2005 and 2006 financial statements given that these statements do not reflect a true and fair view of the financial position of the company. This can seriously hamper its profits reported earlier. Dell is currently performing poorly as far as its customer services are concerned. In the U.S for example, a survey conducted last quarter confirms this. It currently parallels other PC vendors and it is currently behind Apple Computer Inc. According to the American Customer Satisfaction Index (ASCI), which is compiled by the University of Michigan by calling U.S residents to find out about their buying habit on many product categories Dell earned a score of 75 in 2004 down from a score of 79 in 2003. Apple earned score of 81 as opposed to an industry average of 74. (Krazit , 2005). Survey respondents complained mostly about the quality of Dell's customer service, not its products Although the ACSI doesn't ask specific questions about the type of problems customers are having with a company, but customers were clearly more frustrated with Dell than they were in 2004. (Krazit , 2005). A few recurring complaints were the length of time on hold with Dell customer service representative s, as well as the quality of the help customers eventually received. Overall customer satisfaction with the PC industry remains well below the scores

Mitigation and risk reduction Essay Example | Topics and Well Written Essays - 500 words

Mitigation and risk reduction - Essay Example This paper deals with the disaster mitigations in the country of Japan which is considered as one of the most technologically-advanced and most-prepared nations in the world today. The world has seen the triple horrors of the strong earthquake, tsunami and nuclear crisis it currently faces. Discussion There are many ways to mitigate the adverse effects of a disaster if and when it strikes. A few of these measures include laws on zoning ordinances and strict building codes. We can see that in Japan, these were mostly followed because most tall buildings in Japan were built on solid ground and further, were designed and constructed to withstand strong earthquakes. A 9.0 strong earthquake that hit the country last March 11 showed its high level of preparations and a building code that was implemented properly because very few buildings toppled during the earthquake. It can be said that most of the casualties were the result of the subsequent tsunami that hit eastern parts of Japan facin g the Pacific Ocean. The local population is also very well informed.

Human Resource of Google Inc Research Paper Example | Topics and Well Written Essays - 2000 words

Human Resource of Google Inc - Research Paper Example Google Inc. is a technology company focused on improving the way people connect with information. Google Inc. was founded in 1998 by two students from Stanford University, Larry Page, and Sergey Brin. They turned Google Inc. into a global technology leader, overruling its international competitors in providing search engines like Yahoo, Gmail, Baidu, and Microsoft. The Organization mission is, â€Å"To organize the world`s information and make it universally accessible and useful†. Several goals have been setup to help in the company`s growth; the company plans to advance infrastructure so as to make their engineers more productive, to be the best search company in the world, to make sure that their tools are running everywhere and to focus on innovation. The company`s culture is entirely made by the people in it. They focus on hiring smart, determined people with experience. However, googlers share acceptable goals and mission for the organization and speak multiple languages, this reflects the kind of audience they serve. The organization strives to maintain an open-culture, but there are establishments associated with this culture, in which everyone is a contributor and there is freedom of opinion, and idea sharing. Researchers have the liberty to directly ask the founders, Larry &Sergey, questions about any company issues. The offices are setup to encourage interaction among the googlers and others. Google`s plan for the environment is to invest in a clean energy corporation, which uses kites to trap wind power., and they plan to invest largely on renewable sources that generate more electricity. Google Inc. operates enormous data centers around the world that uses a great deal of power, their primary concern is to search data fast, which means a lot of energy burns. Google infrastructure sends data from data that answers fast, nevertheless the system minimizes delays that raise energy consumption. If a Google employee dies his/her spouse gets half of his/her salaries for the next 10 years, new policies have been introduced to cater for widowers of Google employees. No administration is required to receive this benefit, and everyone is eligible to receive these benefits, regardless of how long they have worked in Google. Other than the half salary, the spouse receives stock benefits and the children receive $1,000 per month until they turn 19(Love, Business Insider, 2012). These benefits also apply to same sex couples. These benefits show that the Human Resource is concerned, not only about its employee, but also about the employees’ family. Expectant mothers and husbands also have benefits like: 18weeks maternity leave and 6 weeks paternity

Destination Review Essay Example | Topics and Well Written Essays - 1000 words

Destination Review - Essay Example The major features of the Hong Kong tourism sector are the implementation of the Quality Tourism Services (QTS) and the promotion of the community-wide hospitality culture, these two aspects should be described here in more details. The QTS is aiming at enhancing the standards of service among retailers working in the tourism sector and restaurants. 'The Scheme was strengthened in 2006 to include visitor accommodation in the scheme, aiming to provide visitors with better quality assurance and a more comprehensive and effective complaint handling mechanism'. (Tourism Commission, 2007) The number of the outlets which have received the QTS certificates by the end of 2006 was about 6,000, which is the sign of the support and growing confidence of the visitors in the high quality of tourist service in the region. The government makes everything possible to promote sustainable development of the tourism branch in the region, which is achieved through the support and promotion of the community-wide hospitality culture. This program includes the series of activities, namely Hong Kong Young Ambassador Scheme, service quality seminars and other related campaigns. (China National Tourism Administration, 2006) The Government has also financed the Service Quality Study which was finished in 2005 and was aimed to make the work within the tourism sector more efficient through directing efforts at agreeing activities among various departments and state bodies. One of the most highlighted tourism events in Hong Kong was opening of the Disneyland in 2005. This attraction has about ten thousand visitors a day. Other popular attractions include Victoria Peak, Ngong Ping 360, A Symphony of Lights. The nature of tourism industry The market of the tourism in Hong Kong displays permanent growth and was easily recovered from the negative consequences of SARS in 2003. (Go et al, 2004) The growth of this market is actively supported by the government, which is proved by the fact that the amount of state expenditures in 2005 was equal to 6% of the state budget, compared to only 4% in 2004. (Tourism Commission, 2007) The Government sees high level of importance in the developing of tourism and its main aims in supporting the market of tourism and expanding its market share are the following: the development of the tourism infrastructure, which includes development of hotels and improvements in the already existing networks; development of the tourism related infrastructure (roads, restaurants, transport, etc). 'The Governments of HKSAR and the Chinese mainland are working towards the construction of large-scale road and rail crossings, including the Hong Kong-Shenzhen Western Corridor (HK-SWC) and the Sheung Shui to Lok Ma Chau Spur Line; and also pursuing the advance work for the Hong Kong-Zhuhai-Macao Bridge and the Guangzhou-Shenzhen-Hong Kong Express Rail Link. The Sheung Shui to Lok Ma Chau Spur Line is also expected to open in the first half of 2007' (Wen Wei Po Daily, 2004) improving the quality of the industry; it should be born in mind that positive development of tourism is the pushing factor for better employment of the local population. At present the share of tourism in the national GNP is 3.2% (after trade, logistics, financial services and other services), though this index is not very high, but

Decision Making in an Addicted Brain Essay Example for Free

Decision Making in an Addicted Brain Essay Decision making is a mental process of selecting a course of action. We exercise this right to free will on a very regular basis. We often think this right comes easily to us, however in individuals with neurological addictions decision making can be a difficult process. With individuals who are addicted to a substance or habit decision making is abnormal (Fecteau, 2010). When an addict partakes in the substance they are addicted to there is often a rush or feeling of relief. If an addict is attempting to quit using a substance, they often attempt to obtain a similar feeling of satisfaction. Typically recovering addicts turn to risky decision making due to the fact that when one makes a risky choice the two experiences share similar behavioral sensations (Fecteau, 2010). Understanding how addicts make decisions based on their addiction is crucial in planning treatment options in order to suppress drug cravings in substance abusing patients. Through certain testing, scientists have discovered that specific, noninvasive brain stimulation can aid in the suppressing of drug cravings in addicts. The inference was made that if we can stimulate a portion of the brain that controls decision making in the average human, we can aid in the suppression of cravings. This portion of the brain is called the dorsolateral prefrontal cortex (Fecteau, 2010). It is located in the frontal cortex of the brain which controls other things such as mannerisms, social and sexual behavior, as well as decision making. With this technique of addiction suppression, there are many things to take into consideration. These things could be possible implications with the therapy, moral values as to whether testing this method on humans is humane, as well as whether or not there could be possible health risks in the future. This method of addiction suppression is an interesting one that could potentially make shaking an addiction much less difficult if the risks turn out to be minimal. References Fecteau, S., Fregni, F., Boggio, P. S., Camprodon, J. A., Pascual-Leone, A. (2010). Neuromodulation of Decision-Making in the Addictive Brain. Substance Use Misuse, 45(11), 1766-1786.

Children social and emotional development Essay Example for Free

Children social and emotional development Essay The advantage that day cares provide to children is, they help the child to socialize and improve any social skill. For example a kid who never go out and play with other children doesn’t know and doesn’t learn a different environment than the family atmosphere. Many cases as a result of it, children grow up shy and sometimes have difficulties to create social relationships with others. At daycares kids learn to see the differences between others kids, they might find people who speaks different languages or belong to a different ethnicity. So they start to see the world it’s different outside of home. Daycares help children to discover new things, improve social and emotional develop because children are around children and are not with the parents all the times, so it creates security and independence from parents, which it help in the future when this child becomes a teenager. Day care absolutely have a lot of influence in the language aspect. When a child stays home, this child just listen to how the mother or father speaks and sometimes mom has the bad habit to â€Å"talk little† or keep thinking the child is still a newborn confusing the toddler with small words.† The language used by the caregiver is the most important factor that predicted children’s cognitive and language outcome†. Children are like sponge, they absorb everything specially from the age 0 to 3, those ages are crucial for the cognitive social and emotional develop, and day cares help in a big part to increase and ensure the well develop of the child.

Process of Human Resource Planning

Process of Human Resource Planning Executive Summary Human Resource Planning is the process of determining future employee needs and deciding steps or strategies to achieve those needs for the purpose of accomplishing organizational goals and objectives. It is a Human Resource Management function that focuses on providing the organization with an adequate manpower. Main objective of Human Resource Planning is to ensure that the business having the right people at the right place at the right time doing the right work. Human Resource Planning enable the management of the company to determine future employee needs, to utilize human resource more efficiently and effectively, to control employment cost, to develop high talent employees and to formulate and successfully implement strategies. HRP or the work-force planning is a one of the most impactful aspects of the todays business. Human Resource Planning is an on-going process rather than a process limited to one stand-pint and then implemented. It in the broadest sense included both the strategic and operational human resources of the organization. It is a strategically driven HRM function that leads the company to acquire competitive advantages. Human resource gain competitive advantages by gaining cost economics, by operating productively, efficiently and effectively and by changing operations and acquiring new enterprises. This report begins with discussing the matter of Human Resource Planning applying to a selected organisation. It will be discussed the considerations regarding the employment and the employees such as the legal and organizational framework, organizational environment, grievance, discipline and dismissal processes. Question O1: Understand how the HR plan supports the strategic objectives 1.1 Assessing the strategic importance of current, future and anticipated HR requirements The human resource is the most important resource a business has. Very often whether the corporate sets the future plans for other functions and for the other resources it is neglected to predict the future of the work-force. Further sometimes the enterprise identifies the importance of the quantitative factor of the resource but ignore the qualitative factors. Sometimes the organizations are very critical with human resource factor and the development of skills and new talents are very significant for such companies. If the manager of these companies fail to identify what skills the company needs, how much of them need, and fail to secure the appropriate supply then the capacity of the organization to fulfill the business requirements will be rare. Therefore it is crucial to every business to have a HR plan to meet and future workforce requirements in the both ways of quantity and quality. When planning the human resource several aspects are to be looked at and several questions have to be answered. These aspects and the questions themselves emphasize the strategic importance of HRP. The first one is determining the number of employees to be employed at a new place. The organization may have engaged too many staff so that there exists a surplus or underutilized workforce. If the number of employees is less that actual requirement then the organization will fail to meet the production requirements and there by fail to meet the market demand. Accordingly, it is very clear that the company will fail in front of the competition of the market. The questions that would have to be answered are, How can the output be improved? Understand the interrelation between productivity, technological changes and the existing workforce. What are the techniques can be used to set the work force requirements? Have more flexible work organization been considered? How to acquire the necessary staff? The second is how to retain your highly skilled staff. This is very important in the competitive environment. The skilled employees who contribute with distinct talents may leave the company on the grounds that the current company does not pay them satisfactorily when it so clear that such payment is very fair. Company may lose the capacity to meet the goals and will fail with the rival companies with lower human talents. Further to the losses arising from the competitive markets the company will have to incur higher costs of payments for the employees who left the company, and the costs of recruitment, induction and training of novel staff. Hence the questions will have to be answered are, How to monitor the extent of resignations? What are the reasons for turnover? What are the costs for the organization? How the turnovers of the company vary with the other companies of the industry? The third one would be how to manage a downsizing program effectively? This is critical. Managers have to cut off some of his staff painlessly while protecting long-term interests. HRP will help managers by considering; What sort of workforce envisage at the end of the exercise? How the nature and extent of wastage will change? Whether the use of retraining, redeployment and transfers would work out? What are appropriate recruitment levels? The fourth aspect we have to consider is from where you find the necessary skills and number of employees? If you do not have a clear idea you will face short-term skills and manpower shortage. The questions would have to be addressed are; Whether current career system of the organization supports the future requirements? What are the characteristics of those who currently occupy senior positions? What is the organizations future supply of talents? Then the answers to these questions can be compared with the future requirements in the number and the type. Internal structural changes and the external business environmental changes will affect the sources of future supply of skills and persons. Moreover it is important to note that the inconsistencies between culture and the strategies will severely damage the company sustainability. The organization must build up a pool of work-force who is match with the organizations culture. Hence it is important to plan the number, skills and sources from where you acquire future needs of human resource to recruit right people. HRP is highly interdependent with all aspects of the business. It is affected by the all other sections strategies and future directions. Therefore the scope and objectives of the HRP must be thoroughly understood to acquire sustainable competitive advantages. Any HR strategy must be coping with the corporate and business level strategies. HRP must be done in the companys strategic planning process so that a definition for expansion of the future needs will be strategically developed. 1.2 Analyse how HR planning impacts on the strategic plan The HR planning is develop to identification and ensure the staffs, particular job related skills and talents, training and development, retention of staff, recruitments, selection processes and etc. The strategic plan give the future needs and trend of the staff to the particular departments, required talents, recruitments, training and development needs of staff. Therefore the practice of HR functions which depends on HR planning and developments depends on the strategic plan which established by the top management of the organization. HR planning uses the inputs as information from the strategic plans. So HR planning influences the existence of mission and goals of the organizational strategic planning process. The organizational quality and level of standard about goods and services is depending on the quality work of staff of the organization. Therefore the standard of strategic decisions will reflect through the profitability and growth of the HR planning taken by the organization. Question O2: Understand the legal and organizational frameworks for the employment of staff 2.1 Evaluate the current legal requirements influencing a HR plan The government regulations, tax purposes, employee rules and regulations, social security purposes will influence the HR planning of the organization. The economic conditions like economic booms and recessions of the country will make different legal and ethical conditions in the country. Therefore the legal requirements of the organizational framework will influence the recruitment and selection of new employees. Therefore the unemployment rates, interest rates and etc will make legal requirements for the organizational HR conditions. These will affect to the HR planning for training and development of staff of the organization. 2.2 Describe a process for recruitment and selection of new staff (external candidates) that complies with current legislation and organization requirements The recruitment of the staff depends on the needs and requirements of the position of the organization. The recruited people must be able to perform current and the intended requirements of the organization. Through the advertising and recruiting agencies the recruitment information can be publish. For some jobs cannot be done by the womens. In that positions should be restrict to the mens, so the recruitment must be done according to these legislations. In the legislation the womens have time constraints of working time and hours. The selection process carried out through the people who have recruited to the organization through different resources. The interviews, CV screening, identifying skills and talents will help for better selection of new staff to the organization. The discriminations cannot be done on race, color, nationality and region when the selection process. The men and women must be paid in same amount for the same work force and etc in the organization. Question O3: Understand the effect of the organizational environment on staff 3.1 Discuss how organizational culture affects recruitment and retention of staff The recruitment process will reflect the organizational culture and the staff is fit for that culture then the staffs will exist more time in the organization. The organizational culture affected to the job analysis, job description, recruitment, selections and etc. The organizational limitations are can be also affect to the organizational culture. The employee retention will benefit to the organization as well as to the employee. Therefore the employee should have better understanding about the organization and will be able to adapt to that environment easily. Employee retention is key element to the organizational existence. On the other hand high labour turnover is a cost, leads to more turnover, loss of organizational knowledge, harm to the image and the goodwill of the organization, inefficiencies of the work in the organization. 3.2 Assess work life balance issues and the changing patterns of work practices The employee stress on the work force of the organisation highly affected to the life. The lot of overtime is done by some of the employees will lead to some absentee sums on staff sickness. So such problems will affect to the work life and home life problems and issues. To eliminate these problems the government have establish employee rules and regulations. The changing patterns of the work practice are very hard to capture by some employees of the organisation. Therefore the change agents must be able to identify the situation and the positions of the organisational workforce and change according to the clear concepts and conditions. The changes must be discussed with the employees before. The organisation should be considerable to provide the quality and slandered service to the customers. There are seasonal fluctuations of customers in the different time period of the year. Therefore the changing patterns of the work practice will need in such situations. Question O4: Understand the grievance, discipline and dismissal process 4.1 Identify the process to be followed in a grievance situation The grievance situation occurs when an employee has a problem with the employer. In such a situation the three steps are taken place, the written statement, a meeting and an appeal meeting. The written statement must be accepted by the employee the person who has the problem. Then it will pass to the human resource manager to his consideration. In the disciplinary meeting the particular employee or a work representative will participate. In this meeting discussed about the actions happened and in details about the problem and come to the agreement about the facts of the problem. And come up to a situation to an arrival of solution. If the employee is not satisfied about the problem then the employee can appeal the problem. This meeting is also same as the above meeting but the employee will represent the disagreement to the solution of the organization. 4.2 Describe the stages of a discipline issue that results in dismissal The absentee sums, poor work performance, neglecting of duty, threats, frauds, offensive behavior, harassments, inappropriate behavior, misconduct, repeat minor behavior and etc. are the main discipline issues. The written document about the unacceptable discipline and discussed about in the meeting by the representation of the particular employee or a work representative. Then after the meeting or before the deadlines the employee is allowed to appeal. If it is not agreed then the employee can appeal in the employee tribunal about the disciplinary action. Some times the disciplinary issues results in a dismissals. The lots of the dismissals are not fair. The unaware of the rules and regulations of the organization, didnt give much chance for the employee to tell about his own side about the issues, does not give equal chance to each employee and etc. are lead to dismissals in so many cases. 4.3 Explain the role of ACAS, Employment Tribunals and other external agencies that could be involved in grievance, discipline and dismissal processes The ACAS is involving in grievance, discipline and dismissal processes. In the ACAS code of practice the disciplinary procedure must be in written statement, provides the actions to be taken place and resolving, ACAS tells the responsible authority to take actions about the discipline, explain the employees about the basic rules and regulations of the organization, explain the organization to, the employees must not be dismissed to the first breach of discipline and given rights to the employee to explain the situations and ides about the discipline.

Phonics vs. Whole Language Essay -- Philosophy of Language

Phonics vs. Whole Language What is the best method for teaching children to read? This is probably not something that a lot of people think about on a regular basis. However, I think it is very important to discuss the ways in which children learn to read. Reading has become a very important element in our society. With the rapid advancement of America, having good reading skills is essential to getting ahead in jobs and even in making dinner. Children are the future doctors, lawyers, and presidents of our country and I, as a future teacher, wouldn’t want to send children out into the world with poor reading skills. I also think it is important to discuss reading methods because I see, after doing an interview with a veteran teacher, that a lot of new and future teachers aren’t as knowledgeable about different methods of teaching reading as we probably should be. I think that before beginning to discuss reading methods, we should first discuss what reading is. According to the International Reading Association, â€Å"Reading is complex system of deriving meaning from print that requires all of the following: †¢ The development and maintenance of a motivation to read. The development of appropriate active strategies to construct meaning from print. †¢ Sufficient background information and vocabulary to foster reading comprehension. †¢ The ability to read fluently. †¢ The ability to decode unfamiliar words. †¢ The skills and knowledge to understand how phonemes or speech sounds are connected to print.† The article also states that a skilled beginning reading teacher is a professional who knows what this definition means, can assess c... ...Karin L. and Patricia L. Scharer. â€Å"Phonics Teaching and Learning in Whole Language Classrooms: New Evidence From Research.† Reading Teacher 53. 7 (April 2000). Academic Search Premier. EBSCOhost. Camden Carroll Library. Morehead State University. 28 Oct 2003. Hammons, Karen. Personal Interview. 2 Dec 2003. Lawrence, Brenda. Personal Interview. 7 Nov 2003. Manzo, Kathleen Kennedy. â€Å"Whole Language Lives.† Teacher Magazine 10. 8(May June 1999): 11 – 13. Academic Search Premier. EBSCOhost. Camden Carroll Library. Morehead State University. 28 Oct 2003. Pressley, Michael, et al. Learning to Read: Lessons From Exemplary First – Grade Classrooms. New York: Guilford Press, 2001. â€Å"Using Multiple Methods of Beginning Reading Instruction a Position Statement of the International Reading Association.† International Reading Association. Jan 1999.

Someone Special :: Personal Narrative, Autobiographical Essay

Someone Special When I first saw him, I was sitting in an auditorium complaining to my mother about how cold it was in there. We and hundreds of other student-parent pairs were lined up in rows of the large room waiting to be told what to do by upper-class college students in matching tee shirts. I was scanning, like always, for any interesting guys. Upon finding any that appealed to me, whether by genuine attractiveness, unique clothing or just a pleasant aura, I would watch, study, and try to figure out everything about him, like his attitude, views on the world, and his favorite color. I had been sitting there wondering (probably unlike all of the other kids who were at State University Orientation) what kind of guy I was going to look for when I arrived a month later to attend classes. Everyone else was talking with their parents about their class choices and housing contracts. Some were even asking the experts at the podium questions about the university. But this was way beyond me because I had more important things on my mind. I remember seeing him rise a few rows in front of me with his mother. I'm not sure exactly what caught my eye first, but his light brown hair and rosy complexion kept my stare. He had on a blue shirt that hung un-tucked from his khaki shorts, clothing that intrigued my eyes to follow him, as he squeezed through the metal chairs that someone had set up a little too close. He politely said, "Excuse me," and smiled with seemingly complete confidence. I nudged my mother, "Right there," I said signaling her to notice his strut. "Cute," she said shortly which translated to, "I guess I agree Whitney, but I don't look anymore." It was the usual answer I got when I asked for her opinion. I would sometimes badger her to elaborate, but the answer always lacked in enthusiasm. We watched him disappear behind a big red curtain that separated the students with and without name-tags, and I began formulating his life story. He looked like the I-played-a-few-sports-in-high-school type, pretty normal to me compared to all of the different types of people in the room. He wasn't preppy enough to be the guy that came to college for the sole reason of joining a fraternity, but nowhere close to being the guy that nobody wanted in a fraternity.

Characterization of The Duke of Ferrara in My Last Duchess by Robert Br

Characterization of The Duke of Ferrara in My Last Duchess by Robert Browning The Oxford English Dictionary defines the word "officious" during the 19th century as "eager to please; attentive, obliging." In the dramatic monologue, My Last Duchess by Robert Browning, this word describes a servant that is volunteering his service unnecessarily to the Duke of Ferrara’s wife. Although the speaker, the Duke of Ferrara, is speaking of this servant in a negative manner, he wishes his wife to be officious towards him; the Duke of Ferrara wishes to have total control. So, the Duke is both discouraging and discouraging officiousness, depending on whom it is directed. The Duke of Ferrara emphasizes his need for power and control over his wife, and demonstrates obvious signs of being a "control freak," whether it be purposefully or inadvertently, through the style of the dialogue, composition of the dialogue, and the treatment of the messenger that emphasizes the role of the listener. The poem gains the reader’s interest from the very beginning with this line: "That is my last Duche...

Jane Eyre in the Opening 3 Chapters Essay

Charlotte Bronte is the author of the novel Jane Eyre about an orphaned girl struggling throughout the novel to achieve equality and to overcome oppression. In the opening 3 chapters, Bronte emphasizes Jane’s loneliness, lack of familial affection and emphasizes her sensitive nature and inner strength. As we witness Jane being punished and neglected at the hands of her unfeeling aunts and left feeling isolated and out of place in her society. Firstly, we are introduced to Jane, hiding reading a book. This establishes her odd and lonely place at Gateshead hall. As not only is she separated from the rest of the reed family but Bronte explains that she is ‘happy’ and ‘feared nothing except interruption’. To feel safe and content only from being excluded from her family signifies jane’s neglected and troubled childhood. This is indicated as a child should want to be surrounded by family and love. for Jane to be living in ‘despair’ by the sense of this seclusion to be ‘obstructed’ implies her inner strength of independence as she’s willing to find a book and read educating herself instead of moping and giving up. And she’s joyful when emphasises her independence and drive to find a book and read rather than mope. ane sitting and reading by herself, not allowed to play with her cousins, establishes her odd and lonely position at Gateshead Hall. Yet her willingness to find a book to read, rather than just moping, establishes her independence.

Union Are good

Families are the most important parts of our society. If the families in a community are strong, it means this community is much more powerful. Since most of our time we spend at work, all the people there are more like extended family. In the article of Galley Hurdles what Glen Sideman said you might be with second or third wife but co-workers will remains the same. This remind me of when I first started working, being new and young to work force all my co-workers were very supportive and it was a great learning experience for me.Even now when I'm living in Canada and it's been almost over three years, I'm in contact with most of them and still they guide me and it's been very helpful looking over all those suggestions. Right now because of college I can't work full time so doing part time Job in a retail store. In Just short span of time I get really close to all of my co-workers. Every weekend we go out someplace, care for each other and it really feels like extended family. It is very important for people working in an organization to have and be part of a union.I have an experience of working as an estimator for mechanical construction company both with union and non-union. I would say being in a union has many advantages. If you were to take a look at history, a lot has changed and much has been developed in the area of wages, job security, employee benefits and workplace safety. In that two years of experience what I had learn in a non-union workplace the worker has no voice, the employer makes all the rules, set wage rates which sometimes are even below the minimum age rate and If you are not satisfied, the only option Is to get another Job.In a non- union workplace I have seen no Job security at all, at the end of every Job there was fear In workers whether they can continue working here or they would be laid off. Union members were entitled to health benefits compared to non-union peers, the union workers on sites never worked too long while non-union workers I know sometimes they even have to work on weekends with no bonuses or overtime especially If the worker Is doing apprenticeship.My first experience was with non- union and I totally agree with the article myth about unions that people actually don't know much about union, Including me until I Joined a union workplace. All that being said, union brings power and leverage to the table, the worker as an Individual has no power to fight for rights In the first DIB I said, arts doesn't foster any social change but may be a good piece a art Inspires people. One look at a magnificently-painted canvas and you can almost hear women swoon or men's heart flutter.But what Is It exactly about art that Inspires people to buy them and decorate their homes and work places with It? That I really never understand. Union Are good By mathematical wage rate and if you are not satisfied, the only option is to get another Job. In a non- fear in workers whether they can continue working here or t hey would be laid off. Especially if the worker is doing apprenticeship. My first experience was with non- know much about union, including me until I Joined a union workplace.All that being said, union brings power and leverage to the table, the worker as an individual has no power to fight for rights In the first DIB I said, arts doesn't foster any social change but may be a good piece a art inspires people. One look at a magnificently-painted canvas and you can almost hear women swoon or men's heart flutter. But what is it exactly about art that inspires people to buy them and decorate their homes and work places with it? That I really never understand.

Education Environment Essay

1.Access the following policies on the Department of Education & Training WA website, http://www.det.wa.edu.au/education/ Staff Conduct: The purpose of this policy is to outline the Department of Education’s expectation & requirements for the standard of behaviour of staff at work. It provides instruction & direction for the appropriate behaviour in ethical risk situations and areas. It provides information for staff to recognise their rights, where to go for help in resolving breeches or complaints, their legal obligations and expectations within the code of ethics. It also provides a statement of public accountability for staff. Child Protection: The purpose of this policy is to state that all staff employed by the Department of Education is committed to the care, safety and protection of children, including factors such as possible sexual, emotional, physical and/or psychological abuse or neglect of a child. Provides guidelines to aide staff in the correct response to a situation where concern has arisen for the safety & well being of a child or the need for the disclosure of abuse and the actions to take where allegations of child abuse have been made against the staff member. Duty of Care for Students: The purpose is to provide information to staff of the duty of care imposed by law, to take care to minimise the risk of harm to students. It provides an explanation to what the duty of care means & how staff may act to fulfil their duty of care. It also outlines the situations where non-teaching staff, volunteers or external providers must provide a duty of care. The policy also states the need for staff to have a balance between ensuring safety without interfering with a student’s independence and learning opportunities. Occupational Health & Safety: The purpose of this policy is to state the Department of Education is committed to providing and promoting a safe and healthy working environment for staff and students. It provides guidelines to the occupational health & safety requirements within the Department of Education. Contains procedures to identify report & manage hazards, accident or incident investigation and training. It outlines the responsibilities & functions of health & safety representatives & committees. Please see attached printouts of each policy accessed. 2.Visit the Equal Opportunity Commission WA website http://www.equalopportunity.wa.gov.au/ write a summary of the 1984 Equal Opportunity Act. The Equal Opportunity act was set in 1984 and updated in 2002. The Equal Opportunity act is designed to outline the course of action to eliminate discrimination in the work place, accommodation, education or the provision of goods & services or the membership to clubs and to eliminate sexual and/or racial harassment in the workplace, education environments or accommodation. The act promotes the recognition & acceptance of equality of persons of all races & gender. 3.Source a copy of or your job description. Write a summary paragraph of your role and explain how your role will change as you gain more experience. Level 1 Employees are to work under direct supervision of a teacher performing basic routine tasks. They are to assist in the delivery of planned education programs to small groups or individuals. They are to prepare and maintain the learning environment by maintaining resources , displays, equipment and demonstrations, also to assist the teacher with storage of equipment, resources and displays, as well as the management of resources, including inventory lists and stock levels. Assist the teacher with the care and general wellbeing of students both in and out of the classroom. In the Pre-Primary and Pre-School areas, assist with the preparation and distribution of food at morning tea time. Assist with the arrival and departure of students travelling to and from school on busses. Assists students undressing, bathing, dressing, toileting and, where necessary, cleans soiled clothing and areas. Provide administration support in accordance with the school policy and collect monies from s tudents where appropriate. 4.As an Education Assistant, should you have any queries relating to legislation, policies or role, who would you go to for support? The following people can provide information & support in relation to queries regarding legislation, policies or role: Principal, Deputy Principal, Heads of Department, Registrar, Supervising Teacher, Guidance Officers, Teacher Librarian or other Specialist teachers. 5.What is the Industrial Award / Certified Agreement related to Education Assistants / Teachers Assistants? The Teachers Aide’s Award 1979 is a document outlining the the laws in relation to remuneration, working hours & leave for a Teachers Aide. The Education Assistants’ (Government) General Agreement 2010 is a document that outlines core employment conditions and wage increases for employees bound by the general agreement. 6.Source and read a copy of the Industrial Award / Certified Agreement. Submit the first page and a summary paragraph of the award / agreement. The parties bound by the General Agreement are the Director General, Department of Education and the Liquor, Hospitality and Miscellaneous Union, Western Australian Branch. The agreement applies to all employees, who are members or eligible members of the Union. The purpose of the agreement is to provide core employment conditions (general terms of employment, leave of absence, hours of work) and together with the awards (Teachers’ Aides’ Award 1979 for Education Assistants, Miscellaneous Government Conditions and Allowances Award 1992, Western Australian Government/Liquor, Hospitality and Miscellaneous Union Redeployment, Redundancy and Retraining Certified Agreement 2004) to provide wage increases for all employees bound by the agreement. 7.Give an example of when you have adhered to the legislation or policies of the school An example of where I have adhered to legislation or polices of the school would be in the classroom where a student has been repetitively showing disruptive and bad behaviour. Under the guidance of the teacher I have followed through the School Behaviour Management plan and implemented the required steps with the student. 8.Give an example of when you have reviewed your own performance and compliance with legislation / policies and how you got feedback from others. While completing the practical side of the assessment for this module I have had to review my performance in relation to maintaining my duty or care and child protection. I have then sat with my supervising teacher and discussed my rating and received feedback. 9.Give an example of when you have reported an incident or occurrence in line with school policy. An example of when I have reported an incident or occurrence in line with school policy was during a lunchtime break in the Kindy/ Pre-Primary was a duty of care incident. A leak or spillage had occurred in the toilet area. I reported the occurrence to the supervising teacher. I had identified this occurrence as a hazard as the children had the potential to slip in the â€Å"water† and injure themselves. 10. What changes to your personal details should you report to your Principal or line manager? All changes to personal details must be reported to your Principal or Line Manager. My personal details include (but are not limited to): Name, Address, banking details, Criminal History check, Health details, home address, postal address, next of kin. 11. Consider this scenario: You are an Education Assistant working in a Kindergarten, you and your teacher have been advised that in two weeks time, a new student will join the class. The student has a physical disability and requires personal care support. This will require you as the Education Assistant to undertake some manual handling (lifting, reposition of the student, moving the student from the wheelchair to the toilet etc). You currently have no training in manual handling. Consider you role in terms of Duty of Care and Occupational Health and Safety. What actions would you take? I would discuss with the teacher the needed changes in the room to ensure the student felt comfortable and welcome. I would also speak to the teacher about how I have not undergone any manual handling training and would ask the principal if there were any courses available. I would speak to the principal about the possibility of a meeting involving the student’s parents, the teacher, principal and myself. This meeting would then ensure we have a full understanding of the requirements of the student and any necessary changes we may need to make within the classroom to ensure a smooth integration of the student into our class. 12. Describe the curriculum your school uses. The curriculum my school uses is called Years K – 10 Curriculum. It sets out the ‘knowledge, understandings, skills, values and attitudes that students are expected to acquire’ during the students education. These requirements are described as a series of learning outcomes. These learning outcomes consist of the mandatory element of curriculum. They also include overarching outcomes and learning area outcomes. As of 2011 the school will be following the national curriculum.

Madonna Case Study

Question 1 Described and explain the strategy being followed by Madonna in term of the explanation of competitive strategy given in Chapter 6. Answer 1 Table 2: Bowman’s strategy clock Based on the Bowman’s strategy clock above, we identify strategies been used in her albums through the years below; Lucky Star 1982 Trashy pop – lace tops, skirts over capri pants, fishnet stockings, jewelry bearing the Christian cross, and bleached hair. Young wannabe girls, dovetailing from fading disco to emerging ‘club scene’influential among young girls and women 1. ‘No frills’ – combines a low price, low perceived product/service benefits and a focus on a price- sensitive market price Like a Virgin- Like a Prayer(first number one album on the U. S. lbums chart) 1984 Originally a Marilyn glamour image, then became a saint and sinner She performed the song at the first MTV Video Music Awards – trademark â€Å"Boy Toy† belt and cruc ifix jewelry More grown-up rebellious fan base, more critical female audience and male worshippers – featured role in â€Å"Desperately Seeking Susan† – embarked on her first concert tour in the U. S. in 1985 titled The Virgin Tour, with the Beastie Boys. 2. Low price – risk of price war and low margins; need to be cost leader Vogue Erotica Bedtime Stories (eighth U. S. umber-one single -Academy Award-winning song) 199019921994 Erotic porn star, sadomasochistic, sexual control, more minelli in Cabaret than Monroe signed an endorsement deal with soft drink manufacturer Pepsi debuted her new song, â€Å"Like a Prayer†, in a Pepsi commercial and also made a music video for it. Peculiar mix of target audiences: gay club scene, 1990s’ women taking control of their own lives, also pure male titillation -Madonna's first publication Sex, a book consisting of sexually provocative and explicit images – caused media controversy but sold 500,000 copies in the U.S. 3. Hybrid – seeks simultaneously to achieve differentiation and a price lower than that of competitors Something to Remember Evita (won an Academy Award and a Golden Globe for Best Original Song From a Motion Picture also won a Golden Globe Award for Best Actress in a Musical or Comedy) 1995 Softer image, ballads preparing for glamour image of Evita film role Broadest audience target, picking up potential film audiences as well as regular fan base – designed to appeal to the mature audience that would be the target of Evita. Most conventional image.Max Factor later used this mixture of Marilyn and Eva Peron to market its glamour image 4. Differentiation – seek to provide products or services that offer benefits that are different from those of competitors and that are widely valued by buyers. Ray of Light – (U. S. top 5 singles – won three Grammy Awards – won a Grammy for â€Å"Best Short Form Music Video. â€Å") 1998 E arth mother, Eastern mysticism, dances music fusion – album influenced by electronica, techno, and trip-hop, thereby updating her classic dance-pop sound for the late '90s. â€Å"Most adventurous record. â€Å") Clubbing generation of the 1990s, new cohort of fans plus original fan base of now 30somethings desperately staying trendy – used by Microsoft in its advertising campaign to introduce Windows XP. 5. Focus differentiation – strategy seeks to provide high perceived product/service benefits justifying a substantial price, usually to a selected market segment (niche) Music 2000 Acid rock, tongue in cheek Miss USA/cow girl, cool Britannia – having a video which depicts murders by car, was banned by MTV and VH1.Managing to hit the changing club scene and 30-something Brits – starred in the film Swept Away a commercial and critical failure and released straight-to-video in the UK. 6. Increased price/standard value – higher margins if comp etitors do not follow; risk of losing market share American Life 2003 Militaristic image Che Guevara Anti-consumerism of American dream – Madonna kissed the heirs to her throne, Britney Spears and Christina Aguilera — and then got the two of them to make out with each other.Unclear audience reliant on existing base – sold 4 million copies, the lowest selling album of her career. The release of Madonna's successful children's book, -The English Roses, which was followed by several more novels in future years. 7. Increase price/low price – only feasible in monopoly situation Confession on a Dance Floor 2005 Retro-1980’s disco imagery, high-motion dance-pop sound Strong gay-icon audience, pop-disco audience, dance-based audience – radio stations were boycotting Madonna's singles because she publicly spoke of disapproval against the war n Iraq. 8. Low value/standard price – loss of market share Hard Candy (Most successful release from the album, reaching #1 in twenty-seven countries worldwide including the United World Chart and becoming one of Madonna's biggest-selling singles. ) 2008 ‘M by Madonna' clothes collection, which was designed by Madonna for H&M consist of classic designs and accessories which reflect Madonna’s timeless, unique and always glamorous style. Madonna sliced away at genre straightjackets like a surgeon, opening the doors for the future hip-hop explosion. U. S. Canada, North & South America and European concert tour â€Å"Sticky and Sweet† in promoting her new album – Madonna's adding a new twist to a whole new distribution model the mobile handset Samsung and Sony Ericson. Focus differentiation – strategy seeks to provide high perceived product/service benefits justifying a substantial price, usually to a selected market segment (niche) Madonna’s new album Hard Candy 2008 has rebuild her strategy from ultimate failure to focused differentiation as her new album has an urban vibe, while remaining a dancepop record at heart.Stuart Price, the producer of Confessions on a Dance Floor, described the new album as moving in an urban direction. It had initially been defined as having â€Å"a lot of producers from a lot of genres in there. † The Sun proclaiming that â€Å"it could be her most ambitious project yet†, while The New York Times reviewed the album as â€Å"a set of catchy, easily digestible, mass-appeal songs†. (Wikipedia 2008) Question 2 Why has she experienced sustained success over the past two decades?Answer 2 For stay maintaining in entertainment industry Madonna has use a ways of attempting to sustain advantage through differentiation ; Create difficulties of imitation – Factors that can make strategies difficult to imitate. ? Music genre Madonna always changed her music genre in her new album and her music genre never been the same genre from one album with other album. For example in her ear ly career the music genre her bring is Trashy pop and for current album the genre was urban vibe. Targeted audiences Madonna always set her target audience with her new album release in market and her target audience is different for each album. For example in album Ray of Light her target audience was Clubbing generation of the 1990s and for album Confession on a Dance Floor the target was Strong gay-icon audience. ? Style or Image Madonna style and image always changed with her new album release in market and not many celebrities willing to do the same thing with Madonna because its take a higher cost.For example that we can give here about Madonna style or image is in her album name Music here image was Acid rock, tongue in cheek Miss USA/cow girl and in album Like a Virgin like a Prayer her image is originally a Marilyn glamour image. ? Trademark The trademark of Madonna was her dance, which is her dance for all albums is different from one and other and for all album Madonna ha s set her own dance. For example in album Ray of Light the dance step was a classic dance pop and for album hard candy the dance step is more to hip hop. Sex appeal As what we know Madonna like to show her sex appeal to public and it’s was her attraction to make her fans buy her album or watch her movie. Her sex appeal is hard to imitate by other celebrity because her has her own persona of sex appeal that other artist didn’t has and also Madonna really confident with her sex appearances in public. Create a situation of imperfect mobility – The capabilities that sustain differentiation cannot be traded. Her self Something that cannot being change or imitate by other celebrity is Madonna voice. Even her now already 25 years in entertainment industry but she still can maintain her vocal establish and didn’t has any singer have a similar voice like Madonna, ever her singing style also cannot be imitate by other singer and it never change until now. ? Tradema rk As we know Madonna trademark was her dance, and Madonna dance step is difference from other celebrity because it has an own style and persona while her dance.Madonna and dance is something that we cannot change because Madonna started her career in entertainment industry with dance and until now she still with her interesting in dance. ? Sex appeal Sex and Madonna is one of the thing that we cannot change because Madonna always come out with her sexuality story in media and it’s like something compulsory to Madonna in this entertainment industry. Most of Madonna fans also know her because of her sex appeal story and not because her talent in music.Establish a lower cost position – Competitors can allow an organization to sustain better margins that can be reinvested to achieve and maintain differentiation. ? Album All Madonna album was receive a good feed back from her fans and most of her albums are sold more than what she expected because a price of her album was an affordable and anybody can buy it. Not just that, the quality of her album also appropriate with the price given and make her fans feel satisfied. Tour / Concert In all Madonna tour most of the ticket is sold out and it’s proving to us that Madonna concert get an excellent reception from her fans. Her ticket price also affordable and the place divided also make all her fans can watch her performances in suitable situation. Not just that, Madonna basically has a surprise to her fans in her performance. Question 3 What might threaten the sustainability of her success? Answer 3 There have several factors that can be threatening the sustainability of Madonna successful in entertainment industry and the factor is: ?Her own self Her own self can be the biggest threat for her future career in show business because with her habit like to present the controversy in media will arrive the negative impact for her in long term. After 25 years in music industry she always makes the nega tive controversy and it will make the fans keep bored with the bad story about their idol. If that happen, Madonna career also will goes down and it’s hard for her to wake up again after that. ? Criticism Madonna gets too many criticisms along her career because of the controversy that her always make when her new album need to release in market.Maybe for her it’s just the trick to promote her new song and just a part of her marketing strategy, but for the other parties who give the critic to her will feel that Madonna is wrong icon for them because don’t know how to care her fans sensitivity. ? New artists with new talents Now days too many new talent or star came out in entertainment industry and it will give bad impact to Madonna because most of the new generation likes to watch and give their support to new artists compare than the oldies.Most of the new artist now has a new talent that we can’t see from the previous evergreen generation. So that Mado nna should work harder to make sure her reputation will not go down and can become a diva forever. ? Reality shows The reality show also can be the biggest threat for Madonna in music industry because of too many reality shows playing in television now and the contestant for the program also has a big talent and their idea also new and fresh. When the new talented star will come out from that reality shows, it will give pressure to Madonna to stay in entertainment industry for a long term. Sex appearances Madonna and sex appeal is synonym in entertainment industry because her always like to show her sex appearance to public more compare to promoted her album or films. Most of her story in magazine or from paparazzi is about her sex appeal is too much and have a one time her well known as a sex icon more than a singer or movie star and it’s can become a threats to her because her sex story more than her album or movie story. ? Competitor As we know all celebrity has their own competitor in entertainment industry and it’s goes same to Madonna.For her latest competitor in music industry was a Britney Spears. It is because Britney and Madonna do a come back in music industry almost in the same time and when the time that downfall of Madonna, Britney also face the same situation as Madonna. Not just that, Madonna and Britney also well known as a celebrity who like to do a controversy and always come out with their sex appearance in public. Conclusion Madonna rocketed to stardom so quickly in 1984 that it obscured most of her musical virtues.Appreciating her music became even more difficult as the decade wore on, as discussing her lifestyle became more common than discussing her music. However, one of Madonna's greatest achievements is how she manipulated the media and the public with her music, her videos, her publicity, and her sexuality. Arguably, Madonna was the first female pop star to have complete control of her music and image. Madonna named al so list as a one of People Magazine's '50 Most Beautiful People of 1991†², and '25 Most Intriguing People of 2001†².It is because Madonna has her own Image, music genre and targeted audiences for each albums that been produced in market. She also was the first global brand name to make content delivered to mobile phones seem downright dope. Not just for consumers in Asia and Europe, who'd long been exposed to any number of mobile content and marketing campaigns, but to mobile newbie’s who just happen to be the ultimate arbiters of pop culture cool: America's teenagers. Madonna has been dubbed â€Å"one of the greatest pop acts of all time† and dubbed â€Å"The Queen of Pop† by some media.She is ranked by the Recording Industry Association of America as the best-selling female rock artist of the twentieth century and the second top-selling female artist in the United States with 63 million certified albums. Guinness World Records list her as the world's most successful female recording artist of all time and the top-earning female singer in the world with an estimated net worth of over US$400 million, having sold over 200 million records worldwide. On March 10, 2008, she was inducted into the Rock and Roll Hall of Fame.